In 2025, we’ll be going on even more set adventures with “scene-setting” or “screen tourism” set to dominate the way we travel. From following Emily through Paris to retracing the steps of White Lotus characters, screen tourism offers a unique way to engage with destinations.
The Appeal of Screen Tourism More travellers plan to immerse themselves in some of the most iconic venues and locations seen in their favourite films and television shows, new or otherwise. It’s about stepping into stories that have captured our imagination and experiencing them firsthand.
Popular Screen Tourism Destinations from Australia
- Thailand: Following The White Lotus season 3 locations
- Paris: Emily in Paris café tours and fashion district walks
- London: Paddington Bear trails and Bridgerton filming locations
- Rome: Gladiator experiences and ancient history tours
- New Zealand: Lord of the Rings hobbit hole tours
Australian Locations Featured on Screen
- Byron Bay: Home and Away filming locations
- Melbourne: MasterChef Australia kitchens and food tours
- Sydney: Wentworth Prison tours and harbour filming spots
- Gold Coast: Movie World studios and production facilities
- Kangaroo Island: The Bachelor Australia romantic locations
Making Screen Tourism Meaningful
- Do Your Research: Learn about the real history and culture beyond the screen
- Support Local: Choose locally-owned tours and businesses
- Respect Locations: Remember these are often real communities, not just sets
- Combine Interests: Mix screen locations with other travel goals
- Create Your Own Story: Use screen tourism as a starting point for deeper exploration
Screen Tourism Tips
- Book official tours when available for behind-the-scenes access
- Visit during off-peak times to avoid crowds
- Bring comfortable walking shoes – you’ll be covering ground
- Download apps that provide audio guides and additional information
- Be prepared for locations that may look different from their screen appearance