Medium-contrast makeup is set to take centre stage in 2025, with searches for the term soaring by 45,320% over the past six months. This technique is all about creating harmony between your features rather than dramatic contrasts.
Understanding Medium-Contrast Makeup This technique balances hair, skin, and eye tones for a harmonious look, making it a favourite among makeup artists and consumers alike. It’s the perfect middle ground between the harsh contrast looks of the past and the ultra-minimal makeup trends.
How to Achieve the Look
- Base: Match your foundation perfectly to your skin tone – no going lighter or darker
- Eyes: Choose eyeshadow shades that complement your eye colour without overwhelming it
- Brows: Keep them natural and well-groomed, but not overdone
- Lips: Opt for shades that enhance your natural lip colour rather than contrasting with it
- Blush: Sunset blush saw a 422% increase in popularity – choose warm, natural tones
Perfect for Lifestyles This trend suits our relaxed, outdoor lifestyle perfectly. It’s polished enough for work, natural enough for beach days, and effortless enough for everyday wear. The look translates beautifully from air-conditioned offices to humid coastal weather.
Products to Try
- Tinted moisturisers with SPF for natural-looking base coverage
- Cream blushes that blend seamlessly into skin
- Neutral eyeshadow palettes in warm, earthy tones
- Lip tints in berry and peach shades
The Confidence Factor Medium-contrast makeup is all about enhancing your natural beauty rather than creating a completely different look. It’s perfect for building confidence and developing your personal style.