Waterless skincare saw an 806% rise in searches, and for good reason. This isn’t just a trend – it’s a fundamental shift towards more sustainable, concentrated, and effective beauty products. Why Waterless Beauty Matters Traditional… Waterless Beauty: The Sustainable Skincare Revolution
Medium-contrast makeup is set to take centre stage in 2025, with searches for the term soaring by 45,320% over the past six months. This technique is all about creating harmony between your features rather than… Medium-Contrast Makeup: The Balanced Beauty Look Taking Over 2025
Glass Skin 2.0 is trending this year as it redefines the original trend of achieving a luminous, poreless complexion. But this isn’t about the 10-step Korean skincare routine anymore – it’s about smart, effective products… Glass Skin 2.0: Your Guide to Achieving the Ultimate Glow
The fashion world is painting the town red this summer – but not the cherry red we fell for last year. 2025 is shifting towards a rich, bold hue of blood ox red/burgundy that’s both… Summer 2025’s Boldest Trend: Why Burgundy is the New Black
